Susan Assadi leads GA PR, a firm specializing in expert-driven and thought leadership campaigns. A nationally respected media strategist, she crafts compelling narratives that resonate with top-tier outlets such as The Wall Street Journal, Financial Times, New York Times, Barron’s, Reuters, Bloomberg and CNBC. Her media strategies have consistently positioned clients as authoritative leaders in their fields.

With over four decades of experience representing public and private companies across financial services, corporate governance, the proxy industry, alternative energy, and ESG-focused enterprises, Susan brings a unique depth of expertise. Most recently, she has worked with innovators advancing the U.S. domestic supply chain in critical minerals and  rare earth materials. Her portfolio also includes leading nonprofits, and she is the co-founder of Safed House, a welcoming space for refugees and immigrants to share their stories and build community.

Susan helps increase credibility so her clients can increase market share. She gives small and midsize companies the kind of exposure usually reserved for the Fortune 500.

GAPR’s campaigns are known for being fresh, tech-savvy, and innovative—delivering powerful results through a strategic blend of creativity and credibility.

As Executive Director of Global Chamber New York City, Susan leverages thought leadership to guide the chapter’s strategic direction. She curates and produces timely globinars that explore mission-critical issues shaping global business. In addition to her programming role, she contributes recurring thought leadership content on LinkedIn and actively engages in two professional pods: Trust Advisor New York City and Global Chamber New York City.

Before founding her firm, Susan served as the publicist for PBS MacNeil/Lehrer NewsHour. She holds a Master of Fine Arts from New York University and a Bachelor’s degree from Washington University in St. Louis.