For 23 years, Susan worked with this client to position the independent corporate bond analysts to the national and global business media. She sought to identify journalists who can source the bond research firms analysis in their reportage. Her campaigns ranged from generating recurring citations to feature stories in top business outlets. For over two decades while she represented the company, she had a record of achieving 15-20 placements a month in high-profile financial media including The Wall Street Journal, Financial Times, The New York Times, Barron’s, CNBC and Bloomberg TV. The coverage she generated exceeded the bond research firm’s major competitor year over year.
