News

As we welcome 2026, GAPR extends our warmest wishes for a year filled with clarity, momentum, and meaningful impact. In a rapidly shifting media and business landscape, we remain committed to elevating powerful stories, strengthening reputations, and building connections that move organizations forward.

Join Me for a Special Global Chamber Event

Welcome to a special event co hosted by Global Chamber New York City where  15-18 members of The Global Chamber based in hashtag#India are visiting the US Sept 15-19,  The companies are in tech, manufacturing, food and beverage, agriculture, sustainability, services and more, ranging in size up to US$1B revenue. They are interested to increase their footprint in the US. Members… welcome to connect to the companies for your own growth and success hashtag#export hashtag#import hashtag#FDI RSVP for NYC by Monday 10 am et for the same on  the 15th

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Why Mid-Sized Companies Should Invest in Long-Term PR

In today’s crowded marketplace, mid-sized companies often find themselves squeezed between nimble startups and deep-pocketed giants. While marketing budgets may be leaner, one investment consistently delivers outsized returns: long-term public relations. PR isn’t just about press releases or fleeting headlines – it’s about building enduring credibility, shaping perception, and opening doors that advertising and social media can’t provide. The Long-Term Value of PR Strategic Media Coverage Leaves a Lasting ImpressionSecuring coverage in influential outlets creates a permanent digital footprint – one that continues to shape perceptions long after the initial

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The Strategic Impact of Water on Leadership

I was struck today by a LinkedIn post from Steve Gladis that reminded me of something I’ve long felt intuitively: water has a profound effect on how we lead, think, and connect. As someone who finds deep inspiration and calm near the ocean, I’ve often wondered why water seems to unlock clarity, creativity, and resilience. Gladis highlights: Wallace J. Nichols explores this beautifully in his book Blue Mind: The Surprising Science That Shows How Being Near, In, On, or Under Water Can Make You Happier, Healthier, More Connected, and Better

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American Rare Earths Announces SynBREE Consortium Produces Heavy & Light Rare Earths Oxide Concentrates using Halleck Creek Ore

Highlights Mixed heavy and light rare earth oxide concentrates produced from Halleck Creek’s allanite-based ore as part of the US Department of Defense’s (“DoD”) on-going Defense Advanced Research Projects Agency (“DARPA”) Environmental Microbes as a BioEngineering Resource (“EMBER”) project. Results include: 97.1% pure Heavy Rare Earth Oxide (“HREO”) 96.4% pure Light Rare Earth Oxide (“LREO”) First production of Light Rare Earth Oxides (“LREO”) and Heavy Rare Earth Oxides (“HREO”) using Halleck Creek Ore August 15, 2025 (Source) — American Rare Earths Limited (ASX: ARR | OTCQX: ARRNF | ADR: AMRRY) (“ARR”

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Wyoming Projects In Bulls-Eye Of America’s Urgent Push For Rare Earths

As summer 2025 winds down, Wyoming finds itself at the center of America’s push to break China’s grip on rare earth element production. Three separate rare earth projects are now underway across the state, representing the most concentrated domestic development effort in decades. “The state of Wyoming is at the forefront of this kind of developing area of mining,” said Joe Evers, president of Wyoming Rare USA, the subsidiary advancing American Rare Earths’ Halleck Creek project. “But it’s something that’s important for the nation.” Read Full Article Here

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Washington Is Jumping Into Rare Earths. Investors Have Run the Other Way

Rare-earth elements are key to trade disputes with China, but American projects are rife with risks Landing a feature in The Wall Street Journal marked a pivotal moment in our client’s communications strategy. Through carefully crafted messaging and targeted outreach, we positioned them as a trusted thought leader in their industry. The coverage not only amplified their credibility among investors and stakeholders, but also triggered a wave of organic media attention and business inquiries. Read Full Article Here

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Contact
Susan Assadi 

347 977 7125 or 480 510 4881

GENERAL INQUIRIES
susan@gapr.biz

SOCIAL MEDIA