News

As we welcome 2026, GAPR extends our warmest wishes for a year filled with clarity, momentum, and meaningful impact. In a rapidly shifting media and business landscape, we remain committed to elevating powerful stories, strengthening reputations, and building connections that move organizations forward.

American Rare Earths Announces Appointment of Non-Executive Director and Chief Financial Officer

Denver, Co. – May 2, 2025 – American Rare Earths (ASX: ARR | OTCQX: ARRNF | ADR: AMRRY) (“ARR” or the “Company”) is pleased to announce two key leadership appointments as it continues to advance its U.S.-based rare earths strategy: the appointment of Mr. Brian Arkell as a U.S.-based Non-Executive Director, and Ms. Megan McPherson as Chief Financial Officer (CFO), effective May 5, 2025. Brian Arkell Appointed as US-Based Non-Executive Director Mr. Arkell brings over 35 years of international experience in mineral exploration, mine development, and operations, with a distinguished

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Injecting Influence: How to Position Clients in the News Cycle

Finding ways to inject my client into the news cycle is a strategy I employ for my clients. Here is an example of how I was able to leverage my relationships with the mainstream media to make this happen for my client. News: China’s latest export controls are a reminder of just how vulnerable the U.S. remains when it comes to critical minerals. I introduced American Rare Earths Limited Rare Earths to Reuters Ernest Scheyder several years ago and have continued to build that momentum for the development of that

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National Mining Association: America Exposed: Mineral Import Independence is the US Achilles’ Heel

The National Mining Association (NMA) compiled a report on AMERICA EXPOSED: MINERAL IMPORT DEPENDENCE IS THE U.S. ACHILLES’ HEEL.  The U.S. isn’t moving fast enough to secure our supply chains. China is the main supplier of minerals essential to our economic and national security. We could be producing far more at home.  Our Client American Rare Earths was included as part of the reference to critical mineral resources Right in Our Backyard. Full article Here:  https://bit.ly/4ieG08M

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Susan Assadi 

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