Through our media relations services, Gitenstein & Assadi PR places our clients in the most valuable and highly regarded national and international media outlets. Our strategic media campaigns build credibility, improve public perception and capture positive public attention by focusing on the client’s unique requirements and strengths. We write and dispatch news releases, pitch to the media and utilize the latest technology to reach media on all platforms including print, digital, and broadcast TV and radio.  We provide strategic use of social media primarily using LinkedIn, Twitter, Facebook and Youtube.  Our campaigns identify the appropriate use of these social media channels to drive the best business results for our clients.

Our clients are regularly sourced in The Wall Street Journal, New York Times, Bloomberg, Reuters and appear as guests on CNN, CNBC, BBC and NPR as expert sources on a variety of topics.

Many reporters at top financial publications reach out to our clients first to get an idea for fleshing out their angle for their stories.

Gitenstein & Assadi PR delivers comprehensive media training that help clients increase their communication skills and ability to articulate a company's mission and comment or break newsively effectively to the press. 

Gitenstein & Assadi PR trains clients  to fine tune their messages for all platforms of communications.

Our service includes creating talking points for our clients for interviews so that they are prepared to respond appropriately to interviews.

Gitenstein & Assadi PR provides vital industry-specific information and competitive analysis to companies seeking dynamic growth and expansion. We monitor our clients’ industries, identify trends and cycles, and provide targeted research on competitors.   Our research includes watching for trends in social media so that we can effectively inject our clients in tweets and other posts on these trends.  We also look for ways to establish trends to position our clients as thought leaders in their industry.  

Gitenstein & Assadi PR provides benchmarking for our clients including tracking and measuring  the clients’ number and type of media placements, and compares this data with the levels of visibility achieved by competitors in their industries. We provide input on stickiness of messages, track amplification of media stories in social media and track follow on coverage in other press.

Over the years, Gitenstein & Assadi’s clients have achieved increasingly higher and more consistent placements than competitors.

Gitenstein & Assadi PR help clients identify opportunities for publicity such as speaking at conferences and exhibiting at trade shows, while advising on how to minimize expenses at such events through cost-effective targeting of key audiences.

Gitenstein & Assadi PR has successfully booked several high profile industry events for our clients, so that senior management is either the featured speaker or part of a panel discussion.

Gitenstein & Assadi PR utilizes its full suite of resources to arrange relevant media coverage for our clients at events. We attract media from all platforms in print, digital and broadcast to cover events and also build campaigns prior to events so that our clients are interviewed in feature interviews to build interest beforehand. Our services include coaching our clients to speak with credibility, authority, and leadership for the company in order to advance the client’s visibility and presence in the media.

Gitenstein & Assadi PR works with clients to develop programs and content, create messaging, and cooridnate logistics for company, industry and press conferences.    For industry conferences we explore and secure speaking opportunities for company officials.  Through our strategic campaigns, we help companies drive media and prospective clients for their businesses at public conferences. 

Gitenstein & Assadi PR provides an integrated social media strategy for our clients. Our approach is built around an underlying principle that all aspects of external communication should enable clients messages to reverberate and are consistent and in alignment with the brand of the company. We help our clients customize their social media to resonate with the relevant social media communication channel and build a campaign with a long term view. Our campaigns have successfully built through our social media campaigns significant followings (Follows, Likes and Retweets) for our clients and which also support the strategy to build out the brand through a layered approach with different communication channels. Gitenstein & Assadi PR works with all social media marketing with a key focus on LinkedIn, Twitter, Facebook and YouTube.

GAPR provides services of writing op-eds, web content, press releases, social media posts, blog content and marketing brochures.

GAPR works with companies in financial crises, including bankruptcies and restructurings.  We excel at storytelling, messaging and communicating complex or potentially controverisal ideas in a way that helps audiences understand and remember the message.  GAPR's team is adept at  using trending news to develop content and story ideas that generate positive client and media attention.  We have the experience anticipating and responding to the media surrounding potentially controversial events.